Comments on The Content Economy: Don't expect too much from Enterprise 2.0

Hi Sébastien, I intentionally chose a rather prov...

2010-04-27T08:40:47.476+01:00

Hi Sébastien,

I intentionally chose a rather provocative title. I think it amplifies my point that implementing Enterprise 2.0 without it being part of a bigger cultural transformation will, in most cases, not create the kind of results that many expect. Assuming that most Enterprise 2.0 implementations are not culture-driven but rather technology-driven, the majority of Enterprise 2.0 implementation initiatives won't deliver to what they promise.

Thanks for the link.

Hi Oscar, great article indeed...but I think you p...

2010-04-27T08:23:03.488+01:00

Hi Oscar, great article indeed...but I think you picked the wrong title :). It should rather be "Expect a LOT from Enterprise 2.0", cause we all agree, there is a true difference to be made within firms when management stop fearing its own employees. But I totally agree with you, no cultural shift, no Enterprise 2.0, whether there is some technology in the mix or not.

For example: I'm working in the 2.0 field and we realized that most IT guys want to stick to old-school IT policies (Strict right management and taxonomy) in spite of the fact it is a key-to-failure in most 2.0 projects. http://yoolink.to/8aB if you're interested.

Really insightful post! I totally agree on your pe...

2010-04-26T18:32:02.595+01:00

Really insightful post! I totally agree on your perspective, though I believe that some execs/companies are failing to see technology as just an enabler.