Comments on The Content Economy: About failing Enterprise 2.0 initiatives

Thanks for your comments. Rich - I agree to 100% ...

2009-05-08T08:41:00.000+01:00

Thanks for your comments.

Rich - I agree to 100% with your analysis. We must never forget stating the obvious (for some people), because people have a tendency to look beyond the obvious (and focus on technologies) and forget about it.

John - I could have made the list VERY long, but passion is definately one of the key requirements which should have made it to the list. As long as we do not allow ourselves to be blinded by passion ;)

You forgot some things from your list of requireme...

2009-05-07T08:31:00.000+01:00

You forgot some things from your list of requirements - "insight, motivation, commitment, patience, perseverance, flexibility "

You also need energy and passion. Lots and lots of the stuff.

Excellent post, Oscar, hightlighting what we shoul...

2009-05-06T23:07:00.000+01:00

Excellent post, Oscar, hightlighting what we should already understand - it's all about the people. Unlike much of the technology investments through the 1970s to 1990s that focused on improving process efficiencies, Enterprise 2.0 is about changing corporate cultures. Changing processes require people to change their behaviour; whereas cultural change requires people to change not only how they behave, but also how they think, communicate and interact with each other on a social level. That's a much deeper level of change that requires real personal internalization, and as a result we can expect real adoption at the organizational level to take time.