Comments on The Content Economy: Winning with employee engagement

Nice thoughts--indeed lots of nice thoughts and go...

2010-01-08T12:28:44.703+01:00

Nice thoughts--indeed lots of nice thoughts and good intentions have been invested in the "employee engagement" movement over the years.

However, there are two basic flaws to consider:

1) I argue engagement is not a linear up-down, good-bad phenomenon. All employees are engaged to some degree, and engagement manifests itself in different ways.

My article here spells out four distinct types of engagement, all of which are appropriate in different settings:

http://www.davidzinger.com/employee-engagement-rifle-mat-gearshift-ring-mike-klein-5614/

2. A huge problem with employee engagement activity as it has been practiced prior to the Great Recession is that it's been a one-way bet: organizations seeking to create workplaces and settings that generate $1.XX of productivity for each $1.00 of input.

There is nothing intrinsically wrong with this. Making money is what corporations exist to do. But this approach has made a one-size-fits-all push for lopsided emotional commitment from employees unsustainable when the organization begins changing its commitments and expectations.

Agreed, employee engagement between and even beyon...

2010-01-07T22:41:50.536+01:00

Agreed, employee engagement between and even beyond the business boundaries is important for a business to survive and thrive and not just be copied and die.

Thanks for your comment, the questions you ask are...

2010-01-07T19:41:17.188+01:00

Thanks for your comment, the questions you ask are relevant and in the right order.

Oscar, this post pretty much sums up where we have...

2010-01-07T16:32:45.156+01:00

Oscar, this post pretty much sums up where we have to go in 2010. All the crises we face are reality and probably will be a constant one. Crises and complexity are here, so we'd better act like it. Your suggestions are a good start.

What we need to think of:
- how can we empower employees?
- how can a paradigm shift happen? (think culture)
- can Enterprise 2.0 help us?