Sunday, March 1, 2009

Positioning Model for Communication Tools

This Wednesday, Ross Mayfield asked three questions on Twitter in order to find out how Twitter is different from Instant Messaging, e-mail and forums. He received a lot of interesting answers that he published in a post on his blog:
How Twitter differs from IM, email and Forums is important because new users always compare things to what they know. Obviously there is a sample bias, the sheer diversity and pure gems in the below replies tell us something about what's new
One way to define various tools (or ways to communicate) and how they differ from each other is to visually position them in various dimensions. For this purpose, I have developed a simple positioning model that I call "Positioning Model for Communication Tools". I have uploaded a first version of it to and registered it under a Creative Commons Attribution-Noncommercial 3.0 Unported License.

In the presentation, I also attempt to position tools such as micro-blogs, e-mail, IM, SMS, blogs and forums. I would appreciate your feedback - such as what you think about the positioning model and how I have used it to positioned various communication tools. 


  1. Great presentation, it is a good way to understand and explain social media...

    ‎but how is micro-blogging synchronous? I think it is a mistake. ‎

  2. Thanks Eyal, you are absolutely right about the mistake. Thanks for pointing it out.

    It seems to have been a wise decision to launch it as a beta version ;)