Monday, February 23, 2009

Research: well-connected people communicating a lot are more productive



From "The ROI of being social at work" by Matthew Hodgson:

MIT research [1] shows that 40% of creative teams productivity is directly explained by the amount of communication they have with others to discover, gather, and internalise information. In other MIT studies, research shows that employees with the most extensive digital networks are 7% more productive than their colleagues. Furthermore, those with the most cohesive face-to-face networks are 30% more productive.

This reinforces similar research by Aral, Brynjolfsson & Van Alstyne [2] that highlights the importance of these networks because they “strongly influence information diffusion … and access to novel information”. Availability of these networks, their research shows, is a highly significant predictor of worker productivity.

Since information does not diffuse randomly in organisations, but rather reflects the nature and structure of human relationships, providing the right tools that support human social relationships, communication and interaction, will provide a significant ROI to the enterprise.

1. Pentland, A. 2009. How Social Networks Network Best. Harvard Business Review, Feb, p 37.
2. Aral, Brynjolfsson & Van Alstyne. 2007. Productivity Effects of Information Diffusion in Networks.

(Swedish blogger Fredrik Wackå alerted me about this post that I had bookmarked in Reader but forgotten to read and share)

3 comments:

  1. Listen guys, I just had to tell you that you have a great blog.
    time after time your write short, useful, and interesting things.

    Eyal.

    ReplyDelete
  2. Thanx! I guess we are interested in the same things as you.

    /Oscar

    ReplyDelete
  3. The benefits of Social networking are not lost on big organizations either. They understand the value of social networking applications on the Internet such as Facebook and see the value of professional social networking solutions like LinkedIn, but are more than often frustrated by the lack of a similar solution for use within their own company.

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    Problems like these can now be easily overcome, with the launch of TWikiConnect, an easy-to-use and customizable Enterprise Social Networking (ESN) application, from the leading provider of open source enterprise collaboration solutions TWIKI.NET

    ReplyDelete